India is the second-largest source of international students after China. The Indian Ministry of External Affairs 2019 statistics reveals that there were nearly 753,000 Indian students studying abroad.

Despite this, there is still huge uncertainty surrounding the whole process to travel and study abroad; precisely since the industry continues to have so many intermediaries and support functions. 

To address these challenges, two friends from the interiors of Kerala —  Ajesh Raj and Basil Ali — decided to build Edumpus in 2019.

The startup is attempting to transform the student recruitment industry in the same way Amazon redefined the experience of purchasing goods – aggregating available courses to let students make informed decisions, says Ajesh, Co-founder and CEO, Edumpus.

The idea stemmed from their own personal experience while pursuing higher education abroad. At each stage of the journey, they faced various hurdles and an archaic system. 

Having met at De Montfort University in the United Kingdom, both founders were convinced that digitisation could transform the student recruitment industry and make it easier for students to pursue their higher education. 

The two designed Edumpus as a social communication platform designed to simplify communication between universities, students, and consultants.

How it works

According to Basil, Co-founder and COO, the startup aspires to be a bridge between institutions and students from across the globe, and wants to create a truly global outreach that will not only help students make informed decisions about their careers but also provide an efficient way for institutions to leverage their resources to pursue good students without making it an exhaustive process. 

Students can sign up on the platform either through the app or the website. They can run a search on more than 500 universities and 50,000 courses available on it and shortlist the right ones based on their requirements. 

Using artificial intelligence (AI), the platform suggests the best-fit courses to students based on their criteria and university offerings. It studies a student's preferences from their search trends on interests and applications to suggest better and refined options, says Basil.

Once students zero in on the course they want, they can apply and submit relevant documents on the platform itself. The in-house counsellors guide the students throughout the process. 

Edumpus then verifies the documents and submits them to the respective university. 

The company currently has a portfolio of 500+ institutions from more than 15 countries across the globe and over 1,000 consultants from different parts of the Indian subcontinent, South Asia, and MENA region. 

The platform also arranges for university and visa interview training, immigration process, and provides post-landing services to students until they are settled in for their university-life abroad.

Edumpus allows students to connect with university alumni, other students, and any member who may have signed up on the platform to answer any queries they may have.

At the moment, the startup does not charge the students. Its current monetisation model relies primarily on the B2B clientele — charging educational institutions for successful enrolments and through portal subscription fees. 

In FY21, the startup claims to have a gross revenue of Rs 50 million from its primary operations.

COVID-19 impact

After the outbreak of the COVID-19 pandemic, the educational industry has undergone a rapid pace of digitisation. In the consulting industry, online platforms have caught up with traditional educational consultants when it comes to suggesting courses and guiding students. 

The pandemic led universities worldwide to rapidly shift to virtual education. However, for many programmes, this has not been a sustainable solution. In fact, universities are now trying their level best to take measures that will allow students to attend their classes on-campus again, he explained.

Several countries also issued international travel bans. Embassies and consulate services were limited only to critical services, and visa applications were put on hold. This drastically affected students, many of whom reconsidered their choice of countries for higher education.

Before COVID-19, factors such as the ease of admissions, education quality, immigration policies, costs, etc., were the primary concerns for most students. Now, factors such as health safety and minimum risk have taken precedence for students while choosing their study foreign destination. 

Therefore, countries that demonstrate low numbers of COVID-19 cases, such as New Zealand, Australia, Germany, etc. have found more appeal.

Funding and road ahead

The tech-enabled SaaS platform considers Apply Board and Adventus as its global competitors while in India, LeverageEdu and AdmitKard operate in a similar space.

At present, Edumpus is bootstrapped, and is currently on a path of rapid growth and expansion. 

“We have plans to engage with potential investors once the right opportunity presents itself,” says Basil.

He adds that the startup is launching a new product TRiADGE, which will supplement its existing product portfolio and target around 40,000 Indian higher education institutions to automate their admissions process and help them reach their target audience. 

This will remove the need to have regional offices and redundant facilities, says the founder. 

“Edumpus aims to empower Indian institutions keeping in line with the National Education Policy 2020, which envisioned a robust higher education system in India that will help prevent brain drain to other countries and also allow foreign students to pursue their higher education here,” he adds.

08 Jul 2021

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Simplified Enrollments to 500+ Universities

We guide you through the extensive admissions process laid down by different institutions from across the globe. Our Services Include:

  • 1. Find Courses: It is very troublesome for an aspirant to make well-informed decisions about which country, which institution, and which course to select. This is where we come to your rescue by offering appropriate assistance. As an online counselor, Edumpus advises and helps the candidate to decide on her/his Course, College/University with our incredible platform.
  • 3. Offer Condition Guidance: With so many institutions, so many countries and so many different courses on offer worldwide and each of them have their own terms and conditions for admission, settlement, and relocation. Our platform is right here to guide you through every single T&C & instruction which will help you to meet the conditions of their particular institution/university separately.
  • 5. Travel & Accommodation Assistance: Need help with booking a flight to the destination country or finding it difficult in searching for credible accommodation options close to your institution? We’ve got you covered every step of the way.
  • 2. Application Process: A common application form for 500+ Universities & Colleges. We offer tech-enabled assistance in filing the applications to the institutions by simplifying the necessary information and standardizing the communication between the students & institutions.
  • 4. Interviews & Visa Training: Clearing a university interview is not a cakewalk and at times it turns out to be the most difficult part of the whole immigration process. Most of our consulates require the applicant to appear for interviews and facing the interviews may be a complex task. Our experts encourage aspirants to gather the right records while being extremely cautious with documentation and visa training services provided to them.

For the Students

Academic Growth Ecosystem

We cut down on the information overload and bring all the important services under one umbrella to empower you in making well informed to help you grow academically.

Choose from any of the following products to grow at the desired pace:

  • Eligibility Meter: Eligibility Meter is a scoring algorithm that, on the basis of the profile readiness of a student, suggests how likely they are to get enrolled in the top institutions of their choice. On the basis of this scoring, the students can further try to put some extra effort in order to enhance their eligibility to get enrolled in the institution of their choice. The eligibility meter also allows a mock admission process identical to those of the international institutions to help the students prepare for their enrolment process.
  • Emporium: Emporium is an aggregator service for various online certifications and language proficiency courses that add immense value to the academic and professional profiles of the users. Courses ranging from Cybersecurity, ethical hacking, digital marketing, big data analysis, data science, foreign languages such as Spanish, German, French, etc. shall be brought to the perusal of the users after being selectively sourced from different service providers with the best product offerings. The students will have the option to shortlist and compare similar courses in order to zero down on the best-suited option according to their academic, professional, and financial requirements. All the courses will be made available to the students at the best possible prices.
  • EduCube: A coming of age virtual classroom that enhances the educational experience of the users by giving them the interactive feel of a real classroom without the need of having to go to it at all. Educube allows teachers and students to interact with live video streaming and tech-enabled interactive features. The best classroom sessions are those that involve active participation.
  • AdWiser: AdWiser is a bot-enabled counseling service that gathers, processes, and suggests the best fit relationship between a student and an institution. Cutting down on the information overload, it brings out the most relevant results based on the inputs provided by the user. A student enters relevant information about his/her academic achievements while making the profile or later while updating the profile. On the basis of the information provided, AdWiser tallies the same information with the eligibility criteria of various institutions from across the globe from its huge portfolio and suggests the student accordingly. It also allows the student to set budgets and time-specific goals and notifies the student on a real-time basis as soon as there is a development in the enrollment procedure of these carefully matched institutions.
  • Capsule: Capsule is a news and blog platform built inside the Edumpus Social Platform that sources all the relevant updates from the field of education globally that are collated in the shortest span of time to allow the students to access them and make well-informed decisions subsequently. Edumpus has a qualified research team that constantly keeps a watchful eye on the developments in the field of education ranging from immigration policies, eligibility information, new courses and degrees, events, etc.
  • Abode: Abode is an aggregator service offered by Edumpus to help students find credible & safe off-campus accommodation. A lot of international students find it difficult to get an on-campus accommodation and are required to arrange for an off-campus accommodation which becomes problematic as there is a lot of information overload due to the options available on the internet. Edumpus solves this problem by bringing out student-focused accommodation options that are verified and available at a very reasonable price. Edumpus provides this service at no extra cost and the students are supposed to pay on actuals for their accommodation.

For the Institutions


Triadge is a set of services offered under three major verticals by Edumpus to Educational Institutions looking forward to expanding their international student recruitment without necessarily having to set up a regional enrollment/admissions/marketing office. The three major verticals are the Global Catalyst Program, Value Chain Proposition & Campus Ambassador Program. All of these verticals are targeted towards bringing about a quantitative and qualitative growth in the international student recruitment activities of Institutions of global repute by facilitating an enhanced engagement with the prospective students.

  • Inquiry Management: The institutions can generate verified student leads by communicating with the student profiles showing interest in them and/or their courses. Based on the profile readiness, the institutions can filter out plausible profiles and choose to engage with them.
  • Admission Process Management" The institutions can publish and promote their courses on the platform and define the procedures according to their predetermined guidelines and practices and the platform shall automate the process and standardize each step of the process to the best understanding of the students.
  • Digital Promotions: We understand the needs of the students and we communicate with them in a way that our institution partners are presented as a solution-provider to their educational pursuits. All an institution needs to do is avail out Digital Promotion Services to get the desired visibility across different platforms.
  • Enrolment Management: The institutions can avail of the cloud-based data management system that stores the data/documents from the students and take admission/enrollment-related actions like issuing the offers, sending guidelines for fee payment, scheduling interviews, and declaring the merit list at the end of each intake process.
  • Cross Border Outreach Programs: The institutions can choose to interact with the target audience in a specific market outside of the admission process as a mode of PR activity and also collaborate with students from various institutions to conduct collaborated and inter-institutional events and activities.

How TRiADGE Works